Fill in the blank:
Like a good neighbor _________________
Just Do It __________________________
Give us 15 minutes _________________
Mmm, Mmm Good!_________________
Melts in Your Mouth _________________
Good to the last drop _________________
These
companies have something in common. They
own something that ALL successful brands own...
mental real estate. Mental real estate is just a catchy way to describe
"available space in one's mind."
Occupying this “space” is goal numero uno for any brand. Any good,
small business can do exactly what these guys have done, and today, it can be
done even faster.
