What Does Success Look Like?

Today, I had lunch with Charlie Turner.  We were discussing his latest project, a brilliant, nation-wide venture that he is launching very soon.  We talked for a while and then I asked Charlie…What is Success?  He looked at me and thought for a minute and said, “no one has ever asked me that?” He was surprised by this, I was not.  I hear that more often than I can tell you. 

I have a golden rule and I never break it.  I highly suggest you adopt it.

 Never spend one red cent on any advertising until you first define what success looks like.

 You have to have something to measure to know if you are getting a return on your investment.               

 So, what are you going to measure? That will depend largely on your goal. Do you want…

        •   more customers?             

•     better cases?

•     more turns?

•     higher rates?                     

•     new customers?

·    more referrals?                

·    more listings?

You must decide, up front, your goals AND this is crucial…they have to be measurable goals.  Let me repeat that, they have to be measurable goals.  Clearly defined and measurable goals are key to measuring return on your investment.  How will you know what success is, if you don't know what it looks like?

Remember…not one red cent until you have defined the goal(s) and how you will measure results.